Just when it seems that a coffee shop is just a coffee shop, a new idea comes along and breathes new life into the business model.
That’s why Ketchum-based Lizzy’s Fresh Coffee is one of 36 national winners in the My Business Story contest, sponsored by American Express and Google.
Small businesses were invited to tell their stories and submit a video. Owner Liz Roquet explained their roasting techniques and also how customers can customize their coffee bags. The company also has a monthly contest, with customers sending in photos and the best photos are selected to be used on the bags. Winning entries are awarded a free bag of coffee.
The business won a $5,000 digital media plan funded by American Express and executed by Google.
Take a look at the winning video at http://www.youtube.com/watch?v=Ts-3PRslqRY.
And while you're in the mood, check out Lizzy's web site and maybe order a bag of coffee. http://www.lizzysfreshcoffee.com/
